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Once a sponsor is interested, it’s time to craft a sponsorship … Which of the following is true of event sponsorships? Consider using marketing techniques to increase your credibility, improve your image, and build prestige when you sponsor events that attract your target market. 15) ________ is a nontraditional form of advertising that blends marketing and recreation through television, film, music talent, and technology. Sponsorship package #2: Sponsored livestreams. B) Event marketing, unlike other forms of promotion, is ineffective in connecting with consumers in an environment where they are comfortable with receiving a promotional message. Probably the most common trade promotion is some form of trade allowance - a discount or deal offered to retailers or wholesalers to encourage them to stock, promote, or to display the manufacturer's products.. Types of allowances offered to retailers include: When a brand moves to the maturity stage, advertising is primarily a reminder to keep consumers aware of the brand. 5) Under Armour used ________ ads to create interest and excitement around a new product introduction for its Armour39 performance monitoring system. C) more specifically target customers who may be interested in their offerings. Sales promotion is essentially an acceleration tool, designed to speed up. Which the following sales promotion tools can be used to accomplish the marketing objectives of customer retention/loading, and to help build brand equity? The future of event sponsorship requires innovative ideas, strong commitment, accountability and deep knowledge of the new opportunities technology brings. One reason for consumer's increased sensitivity to sales promotions is: Which of the following are reasons for increase in sales promotion? Some of these techniques can accomplish more than one objective. 7) An ad featuring actor/singer Victoria Justice for the "Body by Milk" integrated marketing campaign talks about how milk can help teens look their best. Golf tournaments are a popular event for sponsorship by marketers of luxury automobiles and other upscale products. A. Which of the following is an objective of consumer-oriented sales promotions? 11) Which of the following statements about event sponsorships and event marketing is true? 3) Which of the following statements about event sponsorships is true? Nonprofits are also permitted to mention slogans and value-neutral descriptions of a sponsor’s goods or services in acknowledging their support. 12) Kevin sees an ad for Crixus Car Rental on a luggage trolley at the airport. Sales promotion techniques can be classified as either trade- or consumer-oriented. Meanwhile, she is also assigned another project. Marketing experts argue that higher spending on sales promotion is at the expense of media advertising which leads to a decline in brand equity. This could result in your business co-sponsoring an event with a competitor, or worse, with another business or organization that isn’t in … 2) The rationalists of creative advertising argue that. Which of the following statements is true? Which of the following statements about sponsorship is NOT true? 12. 14) Which of the following is a disadvantage associated with movie theater advertising? A ________is an offer of an item of merchandise or service either free or at a low price that is an extra incentive for purchasers. Lets start off by getting on the same page through defining what an ev… This is particularly true in the trade show arena. 16) An agreement that states that Rochelle brand cosmetics would pay a fee to have its products prominently featured in 20 episodes of the soap opera Proclivity is an example of. 10 Sprint - $205 million. B. 23) A lapse in ethical standards or judgment in advertising and promotion can be more damaging to a company than a lapse in other disciplines. The ad is an example of, 13) Outdoor advertising would best be suited for a company whose communication objective is to. Event sponsorship is a sales job, and that means cultivating positive relationships with potential sponsors over time. The Arts receive the majority of event sponsorship monies. Organization sponsors support nonprofits year-round through regular giving and involvement. You can use this workbook to value your sponsorship packages compared to market rates. E) advertising must sell the product or service. Emma is in the ________ step of the creative process outlined by Graham Wallas. Live video can extend your reach and have a real impact on your bottom line. However, event sponsorships offer a way to get in front of a specific target audience that may have been inaccessible otherwise. Which of the following is a reason for this? A) Event marketing and event sponsorship are synonymous. Subsequently, he saw an ad on his screen that invited him to subscribe to the print version of Excursion 2.0 magazine. Really work together to find out what your sponsor wants to achieve and collaborate with them to provide a valuable partnership. Unless you have an exclusive sponsorship contract, the organization you support will likely seek other financial sponsors as well. The majority of the promotional funds spent on event sponsorships today go toward sporting events True A brand's pricing strategy is an essential part of the overall marketing plan. T/F 22) An action that is legal is always ethical. Sponsor responsibilities under good clinical practice (GCP) guidelines are extensive. A.The amount of money spent on event sponsorships has been declining in recent years B.Event sponsorships are not typically integrated into a company’s marketing communications strategy C.Event marketing and event sponsorship are synonymous You can even apply the donor pyramid or gift chart that works so well for fundraising campaigns to your event sponsorships. Tip: Don’t just offer your sponsors the generic bronze/silver/gold package. Charlie has the right to display its name and logo on all promotional material regarding the event. What is Event Sponsorship? C) It is much less expensive than a flighting schedule. Event sponsorship objectives are often part of an organization's public relations activities. Corporations can donate money, volunteers, auction items, bar items, underwrite … Coupon, bonus packs, premiums, and samples are promotional offers that are targeted toward: Which of the following serves as a reason for the increase in sales promotion? 6) A ________ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes. ; Fundraising sponsors support a nonprofit through specific events or campaigns. Design your event to attract sponsors. A) It consisted mainly of static sites resulting in a one-way flow of communication. Which of the following is true of consumer franchise-building promotions? 27) Those who value individual effort and hard work and believe that material possessions are evidence of success are likely to accept materialism as a part of the. It leverages the ________ base for emotional appeals. 9) When MillerCoors used a Taste Challenge promotion to help regain market share for Miller Light against Bud Light and other brands of light beer, it was. Which of the following statements is true about public relations? a. Whether you’re organizing a big international meeting, a fundraising event for your NGO or a startup party, finding a sponsor is one of the top promotional activities you have to consider while planning your event.. Sponsors can help you reducing the overall costs of the event, increasing the number of attendees and improving the user experience. b. Learn even more about how to get sponsors for an event, get a free eBook! What is an event sponsorship package? It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event.

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